Finish Line 1-Step Cleaner and Lubricant for Cyclists

Finish Line initially focused on small batch production, product development, and quality control. However, as time went on, the company shifted its focus to building brand identity and expanding the Bicycle Care category. In 1990, Finish Line recognized the international potential for its bicycle lubricants and began exporting to Germany and England. Attending European and Asian bike shows also played a crucial role in fueling additional global expansion.

In recent years, Finish Line has prioritized educating cyclists on how to select and use their lubricants, cleaners, and cleaning tools that best match their bikes, riding conditions, and personal commitment to bike maintenance. One of their products, for example, is a 4-ounce squeeze bottle of 1-Step wet-style cleaner and lubricant. It is designed to be fast and easy, penetrating and flushing old lube and contaminants out while lubricating with each new application.

This product is perfect for cyclists who need a quick one-step “clean and lube” formulation. It provides maximum rust protection, making it ideal for occasional cyclists and bikes that are frequently put into storage. With this cleaner and lubricant, cyclists can simply apply it whenever their chain is dry or dirty and be ready to go for their ride. It is specifically engineered for commuters and recreational cyclists, making it a convenient solution for those seeking an efficient and effective cleaning and lubricating product.

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